In the world of real estate, reputation is as important, arguably even more so, than your ability to close a sale or attract potential clients. Your reputation, especially in the modern age of the internet, carries far more weight today with buyers and sellers than it has at any other time throughout modern history. Consumers are more empowered today and will go online and do their due diligence to determine whether the real estate agent whom they are considering working with has the experience, professionalism, and reputation they are seeking.
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Thanks to modern technology, there are a number of options for real estate agents to keep in touch with prospects and sellers as well as in listing presentations. Yet few offer the flexibility and inherent intimacy that the iPad does. With its incredible high-resolution screen, every detail will be visible to those potential buyers. Built-in Bluetooth technology also makes it simple to display your presentation on a larger screen if required.
What makes the iPad the best option?
While some agents might argue that any tablet can accomplish the same objective, it is the iPad’s unique ability to allow the user to zoom in and out of images with ease that presents its greatest asset.
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Email has come a long way from its infancy and while most people are wary of spam (those annoying junk mail messages that can inundate even the most secure addresses), it is also one of the most effective marketing tools available in the real estate profession. If you know the best way to use it.
When a prospective buyer or seller offers you his or her email address, they are soliciting those emails from you. They want to receive emails from you. What they want are informative, pointed emails that either offer information about the process or listings that have recently come on the market.
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Gone are the days when the fax machine was seen as a revolution and all you had on your desk was a rolodex and a telephone. Today’s real estate agent considers tools such as WebConnected with integrated Email Marketing techniques as essential in connecting with clients. Read More →
Offering our clients simple and effective online marketing solutions is how Real Estate Connected made itself a market innovator. Today, we review MailChimp – a tool we use to drive our email marketing campaigns. Read More →