7 Real Estate Website Design Best Practices

Unlike you and your staff, your website works 24/7 for 365 days in a year. Make it 366 days for leap years.

But do you know that while a website works 24/7, there’s no guarantee it will succeed in pulling in viewers and generating leads? Are you sure that your website is found by search engines and is successful in generating leads? If the answer is no, there’s something missing.

There are many variables that have to be factored into the website design process and we’re here to help. Here is a comprehensive list of real estate website design best practices that will help you build a user-friendly and robust site:

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Major release of Easy Property Listings 2.2 Imminent

Its been a long road to prepare Easy Property Listings 2.2 for release and it will bring a number of enhancements to the WordPress  community using Easy Property Listings on their real estate website.

Since launching the first version on the WordPress.org plugin directory on June 27, 2014 and just realised that we missed our first birthday we have amassed over 24,000 downloads and have close to 3,000 active websites who rely on this plugin for their real estate website everyday.

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Why Real Estate Websites Fail Podcast

This week I was a featured guest on Josh Cobb’s weekly Real Estate Pros podcast at Stepps where we talk about how real estate websites fail. We talk about the latest tools available to help take your website to another level and why your website should be the central point of all your marketing.

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How to make your pre-listing kit convert more leads to sellers

Remember your first listing appointment and how you asked your boss, “I got an appointment Mal, what do I do?”

And he’s like, “Here you go son, this is our pre list kit, just add your details and enter you price and sign here and drop it off before you go. We call this a pre-list kit”.

How exciting my first appraisal!

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Why you should use two databases instead of one real estate CRM

This is where we all get a bit unstuck.

Over the years I’ve used several specialist real estate CRM’s; TopProducer, Market Manager, AgentOffice, PortPlus and also tried and tested dozens more.

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How to build a database overnight with hot sellers in 2015 even if you have been in real estate for 5 minutes

You could:

  • Cold call telemarketing
  • Door knock
  • In your street flyers
  • Just listed / sold flyers
  • Quarterly/monthly updates
  • Banner ads on REA
  • Referrals
  • Direct Mail
  • Facebook Ads
  • Google Pay Per Click PPC
  • Google Display Ads

Lets look at each of these prospecting strategies in more detail.

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How to create an email lead prospecting system that nurtures leads automatically

Real estate is about building trust, creating relationships and educating your seller leads over a period of time.

How many times have you scheduled a follow-up call the following week or two to touch base with an appraisal client but they still aren’t ready?

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How to write a killer appraisal page that delivers you quality seller leads day in and day out and will change your business forever

You have one specific task when creating a Request for CMA or Appraisal page.

Convince your reader to contact you and get them to invite you over look at their property.

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Its been a fantastic week for us at Easy Property Listing on the journey to be the #1 real estate plugin for WordPress websites

This week we have been hard at work on minor fixes and they are now complete. We’ve also added French and Finnish translation to the plugin provided by the awesome WordPress community. Details about this release are here.

We are about to push out major updates to each extension with new functionality and features that have been in planning and development.

We will let you know about them as they are released so make sure you enter your license key to download the updates easily from within your WordPress website.

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How to build a real estate website for your business, or create a property portal using Easy Property Listings for WordPress

We’ve built Easy Property Listings from the ground up to by dynamic, expandable and easy to use. It’s packed with features that help you connect your listings and property data with your visitors in very intuitive way.

In this video i’m going to show you how to build a clean and elegant real estate website portal in about an hour using some of my favorite WordPress tools and plugins and show you some of the new changes coming in version 1.3.

There are over three hundred new features, tweaks and nifty changes that have been added in this release and here are some of the highlights.

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