Put that in context with a soft market and you have a recipe for an agent to practically ‘give away’ his or her services. It’s important to let the client know that your experience, professionalism, and ability to sell properties is why you’re worth it.
In the world of real estate, reputation is as important, arguably even more so, than your ability to close a sale or attract potential clients. Your reputation, especially in the modern age of the internet, carries far more weight today with buyers and sellers than it has at any other time throughout modern history. Consumers are more empowered today and will go online and do their due diligence to determine whether the real estate agent whom they are considering working with has the experience, professionalism, and reputation they are seeking.
The internet drives business these days, especially the real estate market. Clients from all over the country, and even around the world, can go online and seek out properties that may interest them. While this can alleviate a number of concerns for real estate agents, it demands that they focus on search engine optimisation strategies in order to be found by prospective clients.
The days of flipping through the phone book to find what you need are in the past. Today, information is driven by search engines. In fact, 90% of all websites are found through search engines. If your agency or name is not on the first page or two of rankings based on particular keyword entries, then you might as well be invisible.
The global economy has been struggling for several years and it has placed an enormous amount of pressure on the housing market. Few regions in the country have been left unaffected by this soft market. When you sign as a seller for a new property, you have an obligation to your new client to not only get them the most money for their property, but to also generate genuine interest in it.
If you price the property too high, then qualified buyers may look beyond it without much more than a cursory glance. Price it too low and you run the risk of alienating your client and possibly even future clients. Ask different real estate agents their thoughts on this topic and you’re sure to get different perspectives, so let’s investigate both sides of the argument.
Thanks to modern technology, there are a number of options for real estate agents to keep in touch with prospects and sellers as well as in listing presentations. Yet few offer the flexibility and inherent intimacy that the iPad does. With its incredible high-resolution screen, every detail will be visible to those potential buyers. Built-in Bluetooth technology also makes it simple to display your presentation on a larger screen if required.
What makes the iPad the best option?
While some agents might argue that any tablet can accomplish the same objective, it is the iPad’s unique ability to allow the user to zoom in and out of images with ease that presents its greatest asset.
Social media has become a boon to businesses around the world and if you are invested in the real estate market and haven’t yet delved into it, then you are missing out on some incredible opportunities. Even if you are connected to contacts and prospects through social media, you may not be getting the best from your efforts.
The hidden truth about social media
Social media is still a relatively new format, having been in massive circulation for a little more than five years, but it has effectively changed the world of business, and more importantly the world of real estate, forever. While it is still somewhat new, and the rules are continuing to evolve, it is important to understand that there are certain things to keep in mind to get the best out of it.
Email has come a long way from its infancy and while most people are wary of spam (those annoying junk mail messages that can inundate even the most secure addresses), it is also one of the most effective marketing tools available in the real estate profession. If you know the best way to use it.
When a prospective buyer or seller offers you his or her email address, they are soliciting those emails from you. They want to receive emails from you. What they want are informative, pointed emails that either offer information about the process or listings that have recently come on the market.
According to a recent survey undertaken by HiveFire, an internet marketing company and post by Entrepreneur, content marketing methods (the creation of great content) are now eclipsing traditional online marketing methods such as search engine marketing.
Most Australian real estate websites are fundamentally missing the point when it comes to how consumers find them. A lot of real estate websites design a great looking site and forget to fill it with what is necessary – amazing content.
Apple has done it again with their latest update to the iPhone with iOS 5. The notification center really is the hallmark and biggest improvement to an excellent device and well worth the wait for Apple’s stellar implementation. Just glance at the notification center for a complete update in a few seconds all in one place really improves the usability and coolness of the iPhone.
The update process was a bit challenging especially as I’m the kind of “give it to me now” person and as there were probably 20 million other people trying to update their iPhones at the same time. No doubt the servers at Apple were being pushed to the limit to enable device updating, but my persistence was the key that morning. If you haven’t yet updated, make sure you do it’s a great update and will take about an hour or two depending on how full your device is.
A website bounce rate is an important factor in determining how successful your website is in its Google ranking. The more successful your site is in attracting and retaining visitors, the higher your Google ranking, the more web search traffic is directed to your domain.
So what is a bounce rate?
A bounce rate is used in web analytics to measure the quality of people’s visits to your website. Do they sit on your landing page before immediately leaving or are they sticking around to read your blogs and click through a few pages? If visitors are taking the time to stick around your bounce rate is lower.
We are a marketing agency specialising in real estate agents who know the internet is the the future and want to use it to find clients and provide the best possible service to them. We only work with the best.
If you are looking to transform your business into the digital age and have clients come to you, and are prepared for the avalanche, then you have found the future.
This is Real Estate Connected.
