As a real estate agent, you probably already have a website, so creating a blog page is going to be simple. A blog is a great addition to any real estate marketing plan and with a little knowledge, you can have your blog page up and running in under and hour. But what’s the benefit of having your own real estate blog?
Blogging is extremely popular these days and a great way to build your real estate brand and establish yourself as a subject area expert.
Here is a list of the top 5 benefits of starting a real estate blog:
1. Gain Credibility. Blogging is a great way to show off your expertise. Post great, informative articles about buying and selling to showcase your knowledge. It’s also a way to show clients that you are an expert in your specific area. Post articles relevant to your city or the neighbourhood you specialise in.
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The concept of blogging is fundamentally the most powerful asset you have available to you today. In fact if you aren’t blogging regularly then there is so much business you are missing out on.
If you are looking to take your business to the next level and connect with thousands of people in your real estate passion then you will no longer need to chase business… business will chase you.
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In today’s fast paced digital world, one of the most common questions people ask when you are offering a service is “do you have a website?” Chances are, you’ve done your homework and have a live website but most sites are difficult to navigate and are solely there for the purpose of showcasing the latest property. By incorporating a blog into your website offerings, you are positioning yourself as an innovator, problem solver and great listener.
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A website bounce rate is an important factor in determining how successful your website is in its Google ranking. The more successful your site is in attracting and retaining visitors, the higher your Google ranking, the more web search traffic is directed to your domain.
So what is a bounce rate?
A bounce rate is used in web analytics to measure the quality of people’s visits to your website. Do they sit on your landing page before immediately leaving or are they sticking around to read your blogs and click through a few pages? If visitors are taking the time to stick around your bounce rate is lower.
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At Real Estate Connected we are 100% dedicated to building engaging websites which turn web traffic into fans who keep coming back for more. We do this through the WordPress platform because quite frankly, it is easy for you to use. To help you understand why we think this platform is so good, we put together a list of staggering statistics. Read More →
With the successful launch of our client’s website – Duncraig Now, we want to share our top 7 tips on ways to promote your real estate website.
- Self promote shamelessly – If you’ve gone to the trouble to create a great looking website with features that talk directly to your target audience such as Duncraig Now you should promote it shamelessly! Word of mouth is a powerful promotional tool so get talking about your site at industry awards nights, the local fish and chip shop, networking events or at the family’s Sunday BBQ. Read More →
The internet is a complex machine that took me two years to figure out, but once you know the principals it’s not that hard to understand. Some of the books I have read are over 500 pages long and there are a lot of them. But to save you some time this is the easiest way to explain internet marketing. Read More →
At Real Estate Connected we encourage you to stay on the cutting edge of real estate trends and topics. Blogging is one of the finest tools available for achieving this – it’s fast, free, and a great way to enhance your professional profile online. As with any great venture, to make a great blog you need gather the ingredients, create a method then fill it with passion and interesting information before generously coating in lashings of personality. Read More →