Archive for Marketing

Follow multiple experts like Josh Cobb at Stepps for faster success online with Real Estate

I’ve been a big follower of tips, techniques and strategies for real estate marketing online.

A recent podcast episode from Josh Cobb at Stepps on How Real Estate Agents Are Using The Internet To Grow Their Business is a great place for you subscribe and learn from.

Some real highlight podcasts to help you market online, with episode 30 featuring me:

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Easy Property Listings 3.0 Release Candidate is ready with new features like CRM and Reports

We’ve been busy working on the next major release of Easy Property Listings for WordPress websites which now includes a CRM to help you with your lead generation and contact management.

What’s really neat about the CRM is that if you already use the great ones like LockedOn, REX, MyDesktop already that we will be able to pass leads directly into your CRM saving double entry of data.

Along with this update is a cool reports feature allowing you to monitor your KPI’s and listing/sale performance in your business over any period of time.

Find out what is in v3.0 here.

Let us know what you think.

Major release of Easy Property Listings 2.2 Imminent

Its been a long road to prepare Easy Property Listings 2.2 for release and it will bring a number of enhancements to the WordPress  community using Easy Property Listings on their real estate website.

Since launching the first version on the plugin directory on June 27, 2014 and just realised that we missed our first birthday we have amassed over 24,000 downloads and have close to 3,000 active websites who rely on this plugin for their real estate website everyday.

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How to write a killer appraisal page that delivers you quality seller leads day in and day out and will change your business forever

You have one specific task when creating a Request for CMA or Appraisal page.

Convince your reader to contact you and get them to invite you over look at their property.

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How to use video in real estate marketing to wow your buyers and sellers and place you at the top

If you aren’t using video as a real estate marketing tool, you are missing out on a great opportunity to reach clients.  Video can really help you differentiate yourself and your properties in a crowded market and can be a powerful supplement to your existing marketing campaign.  Nearly every real estate agent has a website, but relatively few are using video.

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How to make your online real estate listings more effective. 3 ways to make your real estate listings stand out.

There is a lot more to a property listing than square footage and the number of bedrooms.  These days, everyone is creating property ads online and of course you would like to find a way to make your real estate listings stand out.  There are actually several things you can do to make your listings more effective so they appeal to more buyers.

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Real Estate Marketing Ideas: How to Use Google AdWords to Grow Your Business

Google AdWords can seem confusing at first, but if you learn how to use it, you can increase the traffic to your real estate website exponentially.  AdWords enables you to advertise on Google, which puts your ads in front of a huge audience.  It will take time to optimize performance, but it offers great benefits for your real estate website.

The Basics

You as an advertiser bid on certain keywords (i.e. “real estate agent”) by setting a maximum bid.  Google will decide which advertisement gets displayed for each keyword based on your bid and your quality score.

How is your quality score determined?

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Real Estate Marketing Ideas: 5 Benefits of Starting a Real Estate Blog

As a real estate agent, you probably already have a website, so creating a blog page is going to be simple. A blog is a great addition to any real estate marketing plan and with a little knowledge, you can have your blog page up and running in under and hour. But what’s the benefit of having your own real estate blog?

Blogging is extremely popular these days and a great way to build your real estate brand and establish yourself as a subject area expert.

Here is a list of the top 5 benefits of starting a real estate blog:

1. Gain Credibility.  Blogging is a great way to show off your expertise.  Post great, informative articles about buying and selling to showcase your knowledge.  It’s also a way to show clients that you are an expert in your specific area.  Post articles relevant to your city or the neighbourhood you specialise in.

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Real Estate Marketing Ideas: How To Create an Effective Email Marketing Campaign

Email marketing is key to every real estate marketing plan. It’s important to stay in touch with your past, current, and prospective clients. Use the following tips to help create an email marketing campaign that works. Find out the benefits of using Mail Chimp to deliver your email marketing campaign.

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We are an internet marketing agency specialising in real estate agents because we have been there, we know what its like to sell homes, negotiate, market property and promote yourself… often by yourself or with a small team

We are here for you, we want to help you succeed online, reduce your financial outlay on out dated marketing mediums that are taxing your pocket and the environment each day we use them. Digital is where its at, its cheaper faster and today… no waiting for printers, flyers and crap that you can’t monitor with analytics. Generation X is here,we are everywhere and we live in a ‘buy now’ world. Look at the largest generation of home owners for the next 10 years, there are more of them, expect now and don’t want to chit chat, we just want it done.

Don’t ring me for idle talk, I don’t have time to chat… send me an email and I’ll get to it when i’m finished when I have time. I am Gen X

Never before have we been so connected to one another yet we are all still so far apart in the real world. I can travel the world in a few mouse click, investigate anything, learn whatever I can dream of and more… all from my iPhone. Lets look at this as a simple picture of the real world that real estate training has forgot to mention. Sorry old skool trainers but you are so far behind of whats coming and is about to crash the party that if you are not telling your students to get online in a big way then lookout for the agents who do, they are coming they move fast and we are showing them what to do.

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