Undertaking an online survey is a great way to help understand buyers and sellers needs. Not only does it give you the opportunity to engage with your target audience, it also provides unique data which Real Estate Connected can analyse in a personal, comprehensive Market Analysis report.
- Market research – One of the essential tools in getting to know your target audience is market research. Knowing how big the market is in your area, if your customers are happy and what they are looking for are good reasons for you to look at undertaking a survey on your website.
- Inexpensive – Online survey programs such as Survey Monkey offer free basic packages which give you 10 questions and 100 responses per survey. The more you want to get out of your survey, the higher levels of plans are offered which will increase your spend. We recommend starting out simple and reviewing before moving up in plans.
- Easy to use – For the most part, online surveys are relatively easy to use with templates provided. There is no stuffing envelopes and manually posting to prospects so you also save time. Data is collected and stored via your website, Facebook page or Weblinks, making its scope enormous.
- Simple to measure – Another great tool Survey Monkey offers is the measurement of the data you collect. For those who are not especially adept at measuring and evaluating market research, Survey Monkey takes all the hassle out of manual collating and can produce a report in minutes. Data is also collected and measured in real time results.
- Combination with other communication methods – Given there are so many ways in which to communicate to prospects today, online surveys – add value to your other communication methods therefore enhancing your overall online marketing strategy.
We are delighted to be able to offer our clients a Market Analysis report where we analyse the results of online surveys and combine other online marketing results such as email marketing campaigns. The report is presented in an easy to read format so agencies and staff can monitor the performance of their online marketing campaigns – an essential business optimisation tool.
Tell us in the comments the success you have had or not in the comments below.
