The internet drives business these days, especially the real estate market. Clients from all over the country, and even around the world, can go online and seek out properties that may interest them. While this can alleviate a number of concerns for real estate agents, it demands that they focus on search engine optimisation strategies in order to be found by prospective clients.
The days of flipping through the phone book to find what you need are in the past. Today, information is driven by search engines. In fact, 90% of all websites are found through search engines. If your agency or name is not on the first page or two of rankings based on particular keyword entries, then you might as well be invisible.
Here are a few powerful search engine optimisation strategies that can help boost your client base and online profile.
Focus on keywords that combine high search numbers with low competition
You may want to focus on real estate agents as your main keyword, but just remember that nearly every other agent within your region will be doing the same. Real Estate Agents Perth, for example, will return a high number of searches with less competition. Search engines success begins with keywords.
Build links to your main website
The more websites that link back to your own, the higher your website will be ranked. Creating content, such as blogs or articles, on topics within the real estate market is a great way to start. Not only can you focus on peripheral keywords (such as how to negotiate a home sale), but when you post these articles or blogs on other sites, such as article submission sites, you build more links pointing back to your website.
Comment on relevant blogs
Search the internet for topics that pertain to your business. Read blogs and add a comment about them, or answer a question that someone posted. Link back to your website and instruct them to learn more from your experience.
Use pay-per-click marketing wisely
Pay-per-click advertising can be effective, but only when you research the best keywords to use. When you rely on pay-per-click marketing, whenever someone researches the keywords related to your profession, in this case real estate, your listing will come out on top. It is important to make sure that your website description is spot on because when someone clicks on that link, it will cost you, whether they stay and contact you or click away.
Build a professional website
Using professional blogging formats as a base to your website is a great idea, but it also pays to have a professional designer create this platform. If you want to make things real easy to maintain, you can also ask the site’s designer if they also maintain websites for an additional cost. This is a great way to get noticed.
The importance of search engines in today’s world cannot be overstated. The more you know about search engine optimisation, the higher you will find yourself and your real estate agency being ranked. When that happens, you will acquire more clients, which is the best thing for any realtor.