Email marketing is key to every real estate marketing plan. It’s important to stay in touch with your past, current, and prospective clients. Use the following tips to help create an email marketing campaign that works. Find out the benefits of using Mail Chimp to deliver your email marketing campaign.

Know You Audience

It’s important to tailor your emails to your target audience. This means that you may be sending out different emails to several groups of clients. The information you want to present to a young couple is different than what you would tell retirees. The same applies to your past clients and your prospective clients. Your past clients already know and like you, so your purpose is just to stay in touch and get their future business and referrals. Prospective clients, on the hand, may not know as much about you, so you will want to present different information.

Set Up a Regular Schedule

Set up a schedule for email updates and stick to it so the recipients will become accustomed to receiving your emails regularly. Always include the option to unsubscribe. Sending unwanted emails is not good for business.

Be Clear and Concise

Put the most relevant information first and keep your emails relatively short. People don’t have time to read pages of text, so get right to your point. It helps to use headings so that people can scan through to information that’s relevant to them.

Write a Great Subject Line

The subject line is the most important part of the email. If the recipient never opens the email, it doesn’t matter how amazing the rest of the copy is. Your subject line should be short and descriptive. Be clear about the subject of the email and don’t use quirky language or jargon. Try to stress how the client can benefit from opening the email.

Include a Call to Action

Encourage people to interact. Whether it’s looking at a property or simply clicking on a link, you want to engage your clients. Since people tend to scan their emails, include your call to action in a couple different sections of the email. To get you started, read our 7 ways to promote your real estate with today’s connected customers.

These tips should help you get a great start to you email marketing campaign. Email is easy to use and it’s a great way to get your message out and stay connected with your clients.