Archive for Marketing – Page 3

It’s been 24 hours after visiting 19 home opens and all I have to show for it as a seller is a pile of 20c brochures, an email and one phone call…

Selecting an agent to sell my home has become a very important exercise I wish I did during my eleven year career of selling homes to discover what my competition was doing.

This research process will be completed over the following weeks and I am looking forward to seeing first hand how all the different real estate agents conduct their business. So far my partner and I have inspected 19 real estate agents representing 10 different Perth agencies, and to be frank no one has stood out. There wasn’t one agent that stood out above the rest which is a real shame as they all were professional and friendly people. Read More →

Facebook, Twitter, Linked In and understanding the power of social media marketing

These buzz words are being used today and unfortunately most real estate agents have no idea how to use these tools to their advantage. The main problem with social media stems from not really knowing what Facebook, Twitter and Linked In are designed for. And once you finally understand the purpose of these tools it becomes really easy to use them in your business to generate leads.

They are not a place to put your new listing on and definitely not a place to talk about your recent sale success or up coming home opens. Actually it is really funny browsing through real estate agent profiles on Facebook, they are boring, uninteresting and as a potential seller why would I want to be your friend? Read More →

How traditional web site development fails and how to avoid it

Creating a web site for your real estate agent sales and business will produce more results than all your other marketing efforts combined if have clear direction and follow a plan.

Most often you attend a conference or training session and hear about a great new thing that will improve your real estate business like a web site. So you set out to find a developer and ask them to build you a web site with the sole purpose of putting your listings and profile on the internet… this will be the most expensive and time-consuming failure in your business… unless you know what to do. Read More →

An introduction to SEO and PPC marketing strategies

If you are wondering what you need to do to get your website on to the first page of Google, this is the term called search engine optimisation or SEO for short. There actually are two ways to get on to page one and they should both be part of your business plan and online marketing strategy.

Each way has a different approach, costs and timeframe. One way is through SEO and that requires, competition analysis, keyword research, page optimisation, regularly adding new website content, a back-link strategy and time. Getting your website on page one of Google isn’t possible without addressing these items, and sticking to a plan. Read More →

Welcome to Real Estate Connected

After 2 years of losing myself in the internet in order to figure out how to make it work, I’m finished and this is the beginning of Real Estate Connected.

We are a marketing agency specialising in real estate agents who know the internet is the the future and want to use it to find clients and provide the best possible service to them. We only work with the best. If you are looking to transform your business into the digital age and have clients come to you, and are prepared for the avalanche, then you have found the future. This is Real Estate Connected.

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