The monkey is out of the bag and MailChimp email marketing is that monkey!

Offering our clients simple and effective online marketing solutions is how Real Estate Connected made itself a market innovator. Today, we review MailChimp – a tool we use to drive our email marketing campaigns.

Ease of use

The creative minds behind the company named it MailChimp because they believed email marketing could be done by a monkey. A major benefit of the system is its ease of use, with features such as, auto responders, online surveys, adding new subscribers, dealing with emails that bounce back and deleting un-subscribers. The system also allows users to integrate it with services and databases they already use and use it as a personal publishing platform.

Wow factor

As a personal publishing platform, MailChimp offers the right mix of professional looks with usability to create great looking documents. Newsletters can be customised to match the look and theme of your website or company and the results speak for themselves.


As with many online services, MailChimp offers users a free subscription service but with less features than its monthly subscription and pay as you go offerings. For larger databases subscription prices will set you back around $40 a month.

Tracking and statistics

One of the strengths of Email Marketing is the ability to track how well the platform is working for you and your business. This is done through a tracking tool which provides a detailed breakdown of how many people opened your email, which links they viewed, how many users forwarded your message, the geographical reach of your newsletter and much more.

How we help – Real Estate Connected offers clients an exclusive Email Marketing package where we give you full training using this platform, set up an account, design a personally branded template with multiple layouts, provide two thank you videos to help you stand out plus much more!


  1. Mailchimp is the perfect platform for all the above. I have used mailchimp for my real estate newsletters for the past 8 months and it is simple to use, yet provides me with a professional layout and best of all – it tracks everything.


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