At Real Estate Connected we encourage you to stay on the cutting edge of real estate trends and topics. Blogging is one of the finest tools available for achieving this – it’s fast, free, and a great way to enhance your professional profile online. As with any great venture, to make a great blog you need gather the ingredients, create a method then fill it with passion and interesting information before generously coating in lashings of personality. Read More →
Archive for Strategy – Page 4
With social media all the buzz today it makes me wonder why so many real estate agents haven’t got a clue about the unwritten rules of social media marketing. Social media marketing has been here since the beginning of the internet with old school forums and Bulletin Board Systems BBS back in the 1970s and 80s. Back then it was just about providing ideas and helping each other with problems which at the time were mostly computer programming problems. Read More →
These buzz words are being used today and unfortunately most real estate agents have no idea how to use these tools to their advantage. The main problem with social media stems from not really knowing what Facebook, Twitter and Linked In are designed for. And once you finally understand the purpose of these tools it becomes really easy to use them in your business to generate leads.
They are not a place to put your new listing on and definitely not a place to talk about your recent sale success or up coming home opens. Actually it is really funny browsing through real estate agent profiles on Facebook, they are boring, uninteresting and as a potential seller why would I want to be your friend? Read More →
Creating a web site for your real estate agent sales and business will produce more results than all your other marketing efforts combined if have clear direction and follow a plan.
Most often you attend a conference or training session and hear about a great new thing that will improve your real estate business like a web site. So you set out to find a developer and ask them to build you a web site with the sole purpose of putting your listings and profile on the internet… this will be the most expensive and time-consuming failure in your business… unless you know what to do. Read More →
If you are wondering what you need to do to get your website on to the first page of Google, this is the term called search engine optimisation or SEO for short. There actually are two ways to get on to page one and they should both be part of your business plan and online marketing strategy.
Each way has a different approach, costs and timeframe. One way is through SEO and that requires, competition analysis, keyword research, page optimisation, regularly adding new website content, a back-link strategy and time. Getting your website on page one of Google isn’t possible without addressing these items, and sticking to a plan. Read More →
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