A website bounce rate is an important factor in determining how successful your website is in its Google ranking. The more successful your site is in attracting and retaining visitors, the higher your Google ranking, the more web search traffic is directed to your domain.
So what is a bounce rate?
A bounce rate is used in web analytics to measure the quality of people’s visits to your website. Do they sit on your landing page before immediately leaving or are they sticking around to read your blogs and click through a few pages? If visitors are taking the time to stick around your bounce rate is lower.