Top 10 Things Sellers Look for When Selecting a Listing Agent and How You Can Better Meet Their Needs

Wednesday, August 14th, 2013
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Selling a home is an important financial transaction, probably the largest one that most people will ever make.  Competition among agents is as fierce as ever and sellers are becoming more and more selective.

So how do you differentiate yourself in a crowded marketplace?  There are actually several things you can do to start attracting more clients and get more referrals.

It’s important to understand what sellers are looking for in order to effectively meet their needs.

The following is a list of the top 10 things sellers are looking for in a real estate agent.

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How to make your online real estate listings more effective. 3 ways to make your real estate listings stand out.

Wednesday, August 7th, 2013
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There is a lot more to a property listing than square footage and the number of bedrooms.  These days, everyone is creating property ads online and of course you would like to find a way to make your real estate listings stand out.  There are actually several things you can do to make your listings more effective so they appeal to more buyers.

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6 points to consider when choosing a web hosting company for your real estate website

Tuesday, July 30th, 2013
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It’s important to choose your real estate website hosting company wisely because the company you choose will provide the storage space and internet connectivity you need to make your real estate website accessible online.  Beautiful web design is wasted if visitors cannot access your site due to downtime.  This article covers several essential items to consider when choosing a web hosting company for your real estate website.

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Real Estate Marketing Ideas: How to Use Google AdWords to Grow Your Business

Tuesday, July 23rd, 2013
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Google AdWords can seem confusing at first, but if you learn how to use it, you can increase the traffic to your real estate website exponentially.  AdWords enables you to advertise on Google, which puts your ads in front of a huge audience.  It will take time to optimize performance, but it offers great benefits for your real estate website.

The Basics

You as an advertiser bid on certain keywords (i.e. “real estate agent”) by setting a maximum bid.  Google will decide which advertisement gets displayed for each keyword based on your bid and your quality score.

How is your quality score determined?

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What is Your Real Estate Website Saying to Your Clients?

Wednesday, July 17th, 2013
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There is no doubt that your real estate website is an important marketing tool.  But is it saying what you think it’s saying to your clients?  Does it really represent your business?  If you did not carefully craft your real estate website with your public image in mind, you may be able to make some changes to more accurately represent your unique brand.

Most importantly, your real estate website should be well designed.  A cheap looking website built from a template discredits your business and your brand.  Clients will become frustrated with a website that is difficult to navigate and may look elsewhere.  If your website gives off a bad first impression, it’s going to be hard to get new clients.  Contacting a web designer to build your page can still be affordable and give you superior results.  If you want clients to invest in you, you have to invest in yourself first.

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Top 10 Things Home Buyers Look for When Selecting a Real Estate Agent

Wednesday, July 10th, 2013
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Purchasing a home is an important milestone in people’s lives and a large financial investment.  Competition among agents is as fierce as ever and buyers are becoming more and more selective.

So how do you differentiate yourself in a crowded marketplace?  There are actually several things you can do to start attracting more clients and get more referrals.

It’s important to understand what buyers are looking for in order to effectively meet their needs.

The following is a list of the top 10 things buyers are looking for in a real estate agent.

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Top 5 Features of a Great Real Estate Website

Wednesday, July 3rd, 2013
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A great real estate website is geared towards clients.  It’s very common to make your real estate website all about you, when it’s more effective to spell out what you can do for your client.  A carefully crafted professional website is clear and concise.

Below is a list of the top 5 features every great real estate website should have.

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Real Estate Marketing Ideas: 5 Benefits of Starting a Real Estate Blog

Tuesday, June 11th, 2013
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As a real estate agent, you probably already have a website, so creating a blog page is going to be simple. A blog is a great addition to any real estate marketing plan and with a little knowledge, you can have your blog page up and running in under and hour. But what’s the benefit of having your own real estate blog?

Blogging is extremely popular these days and a great way to build your real estate brand and establish yourself as a subject area expert.

Here is a list of the top 5 benefits of starting a real estate blog:

1. Gain Credibility.  Blogging is a great way to show off your expertise.  Post great, informative articles about buying and selling to showcase your knowledge.  It’s also a way to show clients that you are an expert in your specific area.  Post articles relevant to your city or the neighbourhood you specialise in.

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10 Steps to creating a great Real Estate newsletter to help you connect with buyers and sellers

Friday, June 7th, 2013
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Some real estate agencies are unaware of the value of engaging, local real estate news. Instead they rely on mass mail outs of real estate letters which are often boring to read and displayed with little imagination.

MailChimp is a program which will save you thousands of dollars in postage costs and countless hours of envelope stuffing. If you’re wondering what is MailChimp, read our article about what makes mail chimp the number one choice for real estate agencies.

How to create a real estate newsletter using MailChimp – 10 steps to creating a great real estate newsletter to help you connect with buyers and sellers.

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Real Estate Marketing Ideas: How To Create an Effective Email Marketing Campaign

Tuesday, June 4th, 2013
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Email marketing is key to every real estate marketing plan. It’s important to stay in touch with your past, current, and prospective clients. Use the following tips to help create an email marketing campaign that works. Find out the benefits of using Mail Chimp to deliver your email marketing campaign.

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About Real Estate Connected

Real estate lead generation for agents using advanced online prospecting strategies for websites and WordPress.

We are a marketing agency specialising in real estate agents who know the internet is the the future and want to use it to find clients and provide the best possible service to them.

If you are looking to transform your business into the digital age and have clients come to you, and are prepared for the avalanche, then you have found the future.

This is Real Estate Connected.